MICHEL BERNE

Partner & Co-Founder

As one of the co-founders of Ad Hoc Research, Michel has spent more than two decades helping to create an environment where professionals from different backgrounds and areas of expertise can work side by side and make a real difference in their clients’ lives.

Inquisitive, engaged and a natural teacher, he embodies the philosophy of Ad Hoc, helping both his colleagues and clients to be the best that they can be. He’s also the person everyone turns to if a project is particularly difficult or strategic, and they need answers to unresolved questions and issues.

As a notorious moderator, with more than 3,500 focus groups under his belt, Michel has developed a deep and precise understanding of his clients' industries. This knowledge gives him a strategic perspective that influences all of his interventions.

In his rare downtime, you’ll find Michel practicing his pedal stroke on Quebec’s open roads, or tapping away on his trusty iPad that’s never more than a few feet away.