SARAH MORIN-DE RUYTER

Senior Analyst

With a Bachelor's degree in fashion marketing and a Master's degree in marketing from ESG UQAM, Sarah joined Ad hoc in November 2022. Passionate about consumer behavior and influence marketing, she wrote her Master's thesis on the impact of the disclosure of an Instagram sponsored post on consumers' perceived transparency.
In her spare time, Sarah enjoys dancing (Irish and tap), photography and travelling. She is also a huge fan of Harry Potter. She is similar to the Hufflepuffs: patient, perseverant and possessing a deep love for plants and animals. She has qualities associated with other houses as well: the curiosity and organization of a Ravenclaw, the determination of a Slytherin and the bubbly personality of a Gryffindor.