MARIANNE LESSARD

Senior Project Director

Marianne holds a Master’s degree in marketing and initially worked in events planning before being recruited by Ad Hoc in 2017. She has a passion for marketing research, which she describes as a perfect blend of analytical rigour and creativity, where psychology, numbers and innovative ideas are grouped to better understand what defines people around us.

With her experience in events planning, she has kept a marked affection for art in general and new artists in particular. While it is not unusual to see her in shows and underground festivals, she also likes evenings in good company where wine and music of all kinds are at the forefront. It is also in tribute to a rock icon that she named her adorable red guinea pig, “Poil McCartney”.