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Kim Merckaert

by Kim Merckaert
CATEGORIES : News
16 September 2014

Do the words “ALS Association” mean anything to you? Chances are your immediate answer is going to be “The Ice Bucket Challenge”. Over the summer, you have probably accepted the challenge, donated money to one of its foundations, or simply been bombarded with videos of all your Facebook friends doing it. You have heard about […]

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by Kim Merckaert
CATEGORIES : Études d'image de marque, BRAND POSITIONING STUDIES, SEGMENTATION AND POSITIONING STUDIES
12 August 2014

Call it a trade bias, but I’m always curious to know what people around me think about brands, products and ad campaigns. So when I recently found myself in the grocery store with my boyfriend and picked up a milk carton, I asked him: “So, did you notice the new packaging for Natrel? What do […]

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