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MOBILE RESEARCH

by Marie-Claude Gendron
CATEGORIES : MARKETING RESEARCH, MOBILE RESEARCH
25 August 2017

J’ai remarqué depuis quelque temps que je recevais de plus en plus de textos provenant de mes boutiques préférées. Dans la quasi-totalité des cas, ils sont très brefs et le contenu peut se classer en 3 grandes catégories : 1) on m’informe des rabais en cours (YAY!), 2) on m’offre des coupons de réductions (YAY!) ou 3) on m’invite à participer à un sondage. Vous l’aurez deviné, les 2 premiers cas de figure suscitent chez moi un émoi particulier, mais le 3e pique tout de même ma curiosité de chercheuse!

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by Lionel Bohbot
CATEGORIES : DIGITAL ETHNOGRAPHY, MOBILE RESEARCH, INTERNET SURVEYS
6 May 2014

The traditional web survey is no longer the only player in the online research ecosystem.

Over the past few years, we have witnessed the emergence of:

Social Media Research;
Do It Yourself Research (DIY) and;
Mobile Research.
Traditional web surveys are not disappearing anytime soon. However, their results can often times be complemented by integrating new practices such as social media research, DIY and mobile research into the process.

The online research toolbox is getting richer and market research firms need to adapt to this new reality or risk losing ground to firms specializing in these new techniques.

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