Our services
TAILOR-MADE SOLUTIONS TO MEET YOUR UNIQUE NEEDS
We've worked with pretty much every kind of company you could think of, from small start-ups to multinational giants and everything in between. So we understand better than anyone that each organization is different, with its own unique needs and goals.
That's why we offer a fully customized approach to every project we take on, delivering tailor-made services and solutions that will not only meet but exceed your expectations.
WHAT WE DO
Our innovative team has the know-how to bring you the information you need, and the experience to deliver the most relevant insights. Our areas of expertise include:
IDEATION AND INNOVATION
| INSIGHTS GENERATION AND IDENTIFICATION OF GROWTH OPPORTUNITIES |
| CO-CREATION WITH CUSTOMERS |
| IDEA GENERATION |
| DESIGN THINKING |
| IDEA AND CONCEPT TESTING (PRODUCTS, SERVICES, BUSINESS MODELS) |
| OPTIMIZATION OF ATTRIBUTES (EX. : FEATURES, FUNCTIONS) THAT MAKE UP AN INDIVIDUAL PRODUCT OR SERVICE |
| MEASURING MARKET POTENTIAL FOR NEW COMMERCIAL INITIATIVES |
| POST-RESEARCH WORKSHOPS |
BRAND IMAGE AND POSITIONING
| UNDERSTANDING PERCEPTIONS AND MEASURING BRAND IMAGE |
| DEFINING AND REVISING BRAND POSITIONING |
| UNDERSTANDING HOW BRANDS / PRODUCTS COMPARE IN THE MARKET AND HOW TO BETTER DIFFERENTIATE |
USER EXPERIENCE (UX)
| EVALUATION OF APPS, WEBSITES AND OF VARIOUS TYPES OF USER INTERFACES |
| USER RESEARCH |
| COGNITIVE ERGONOMICS RESEARCH |
| USER EXPERIENCE RESEARCH |
| GUERRILLA UX RESEARCH |
| USABILITY TESTING WITH OUR PROPRIETARY PLATFORM (QUALITATIVE AND QUANTITATIVE) |
| DESIGN THINKING |
CUSTOMER EXPERIENCE (CX)
| MAPPING AND UNDERSTANDING CUSTOMER JOURNEY |
| MEASURING CUSTOMER EXPERIENCE |
| TRACKING STUDIES |
UNDERSTAND THE CUSTOMER
| EXPLORING CONSUMER’S NEEDS AND PAIN POINTS |
| IDENTIFYING WHAT LEVERS APPEAL TO CONSUMERS |
| MEASURING CONSUMERS BEHAVIORS AND ATTITUDES |
| CUSTOMER PROFILING AND PERSONAS |
| SEGMENTATION STUDIES |
| TRENDS AND INDUSTRY DATA ANALYSIS |
ADVERTISING / COMMUNICATION
| UNDERSTANDING REACTIONS TO ADVERTISING / COMMUNICATIONS AND IDENTIFYING OPPORTUNITIES FOR IMPROVEMENT (PRE AND POST-TEST) |
| MEASURING THE IMPACT OF COMMUNICATION CAMPAIGNS |
| GAUGING EMOTIONAL RESPONSE TO COMMUNICATION CAMPAIGNS |
ON-LINE DASHBOARDING
| CREATION AND DISTRIBUTION OF VISUALLY-APPEALING DASHBOARDS, INTEGRATING MULTIPLE DATA STREAMS, IN A CUSTOMIZABLE WAY, TO MULTIPLE USERS, IN A SELF-SERVE MODE |
PRICING
| IDENTIFYING THE TRUE PERCEIVED VALUE OF PRODUCTS AND SERVICES |
| FINDING THE OPTIMAL PRICE FOR PRODUCTS AND SERVICES |
PACKAGING
| ASSESSING THE EFFECTIVENESS OF ACTUAL PACKAGING |
| TESTING PACKAGING CONCEPTS IN TERMS OF PRESERVATION OF BRAND EQUITY AND CAPACITY TO COMMUNICATE DESIRED MESSAGES |
EMPLOYEE EXPERIENCE (EX) AND EMPLOYER BRAND
| RADAR HR - EMPLOYEE EXPERIENCE AND EMPLOYER BRAND DIAGNOSTIC |
| EMPLOYEE ENGAGEMENT MEASUREMENT |
| UNDERSTANDING PERCEPTIONS AND MEASURING EMPLOYER BRAND IMAGE |
HOW WE DO IT
So how do we proceed? Our experienced team tackles every project with an arsenal of specialized tools and methodologies, to find the most effective approach and deliver the actionable data you need:
 |  |
| TOOLBOX OF APPROACHES FOR IN-DEPTH EXPLORATION | TYPES OF DATA COLLECTION |
| MROCS (MARKET RESEARCH ON-LINE COMMUNITIES) | WEB SURVEYS (VIA PANEL OR CUSTOMER LISTS) |
| BULLETIN BOARDS | ONLINE OMNIBUS: RADAR |
| ON-LINE ACTIVITY-BASED RESEARCH | MOBILE RESEARCH |
| PRIVATE GROUPS ON FACEBOOK OR LINKEDIN | TELEPHONE SURVEYS |
| FACILITATION OF BRAINSTORMING SESSIONS | IN-SITU / ON-SITE INTERCEPTS |
| CO-CREATION | AT HOME SURVEYS |
| CROWDSOURCING | MAIL SURVEYS |
| FOCUS GROUPS (ONLINE OR IN PERSON) | SOCIAL MEDIA MONITORING |
| INDIVIDUAL INTERVIEWS (ONLINE OR IN PERSON) | EYE-TRACKING |
| SUPER GROUPS | FACE-READING – DECODING EMOTIONS |
| SHOP-ALONGS AND SHADOWING | PASSIVE MEASUREMENT |
| ETHNOGRAPHY - IN HOME VISITS | BIOMETRICS |
| TEXT ANALYTICS | NEUROSCIENCE |
METHODS
RESULTS
WHAT WE ACHIEVE
WE FOCUS ON YOUR NEEDS
One thing that sets us apart from other market research firms is that we really take the time to listen to and understand what you need. We don't just blindly follow your requests; we question, we challenge, and we choose the best tools and methodologies to bring you reliable information and insights.
WE THINK OUTSIDE THE BOX
We think differently to bring fresh and creative ideas to the table. We don't hesitate to reimagine traditional techniques, and we are constantly enriching our toolbox with new and innovative methodologies. We then tap into this arsenal of tools and combine them carefully to find the most effective approach for every project.
WE CONNECT THE DOTS
You don't have time to sift through oceans of data trying to figure out what it all means. That's why we're here to do it for you. Our experienced team looks at the information gathered from every angle, finding patterns and establishing links to deliver meaningful insights that will drive you to make the best decisions.
WE SHED LIGHT
Our researchers are like storytellers, finding compelling and creative ways to explain complex information in a clear, cohesive and easy to understand way. It's not enough just to get results; it's pinpointing the most relevant information for your business that counts.
WE DELIVER ACTION-ORIENTED ADVICE
What's the ultimate goal of market research? To better understand and make informed decisions. That's why we don't just gather results and drop them in your lap; we offer vision and guidance to help you make sense of the findings and put them into action. Our forward-thinking team delivers invaluable insights and recommendations so you can tap into new markets, solve issues and boost the performance of your business.